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Silker Photo and Film

About This Project
Client:

Silker Photo & Film

Project Type:

WordPress Site & Brand Identity

About:

Greg Silker is a world class photographer with over thirty years serving the marine industry. He works with famous brands like Ranger Boats, MinnKota, Humminbird, and Cabela’s.

Challenge and Goals:

Greg recently expanded his business beyond marine photography. He has added clients from the outdoor products industry. He has also begun to include video, strategic creative and film making services into his offering. At the same time, Greg’s three sons have begun to play key roles in the family business. With portfolios hosted at Greg’s personally branded sites, gregsilkerphotography.com and outdoors.gregsilkerphotography.com, it became time to consider strategic direction and long term succession plans into the company’s website. The Silkers commissioned me to simplify their brand identity, unify their online portfolios and introduce online lead generation capabilities to their business.

Execution:
  • Collaborated with Jonathan Buettner for initial discovery, UX research and wireframes
  • Engaged the graphic design services of Daniel Peterson for the brand’s visual identity
  • Worked with the Silkers to clarify the presentation and copywriting for their three distinct creative portfolios
  • Designed site with Bridge Theme for WordPress
  • Integrated Google Analytics and HotJar via Google Tag Manager